Privacy Policy


Haymarket Media Group Limited respects and is committed to protecting your privacy. We aim to maintain consistently high standards in our use and storage of your personal data, and endeavour to comply with the Data Protection Act 2018, the EU General Data Protection Regulation (GDPR) and other relevant legislation.

To reflect changes in privacy laws, this updated Privacy Notice aims to clearly inform you of how we use your personal data, how we ensure it is kept secure and your choices about its use. We hope this can help you to make informed decisions when using our websites or other services we provide.

In this Notice, references to “we”, “us” and “our” refer to Haymarket Media Group Limited. Personal data, as defined by the GDPR, means any information which relates to a living individual who can be identified, either directly or indirectly, from this information. For example your name, email address, postal address, telephone number and other personal details.

From time to time we will update this Privacy Notice, so encourage you to refer back to this page regularly. If significant changes are made we will endeavour to notify you.

In addition to this Notice, each service offered by us or our group of companies may have additional privacy provisions that are specific to the particular service. You will always be informed of these supplemental provisions at the time you provide your personal data.


About us

Our contact details

If you have any questions about this Privacy Notice you can contact us in the following ways:

Write to us: Data Protection Officer, Haymarket Media Group, Bridge House, 69 London Road, Twickenham TW1 3SP.
Call us: 020 8267 5000 (and ask for the Data Protection Officer)
Email our Data Protection Officer:

Haymarket Media Group’s registered office is Bridge House, 69 London Road, Twickenham, TW1 3SP.
Registered in England and Wales under the company number: 00267189.
VAT registration number is GB232584272.
ICO registration number is: Z1860880.


When you visit our websites

When you visit one of our websites for the first time, you will receive a “pop-up” notice informing you that we and 3rd parties store and access information on your computer, mobile or similar device. Technical information such as the IP address used to connect to the internet, the type of device, the browser and operating system will be collected. Unique identifiers stored within cookies and mobile device identifiers such as Google’s Advertising ID (GAID) and Apple’s Advertising ID (IDFA), are also collected where you have given your permission. To learn more about how this personal data is used, please see our section on Online advertising and our Cookie Notice.

Car buying enquiries

The What Car? purpose-built e-commerce platform has been specifically designed to connect potential customers who intend to buy new cars with dealers across the UK, using our closed messaging environment. We require some basic contact details to create an online account giving you access to car offers from dealers in your local area (based on your postcode). We will send you emails to notify you about your new car offers as part of this service.

You can contact the dealer using our secure online messaging environment without sharing your contact details with them. However, you will be always in control of your contact details, and are free to pass them on if you think it will help with your negotiations. You can also send a request to a dealer about personalised finance or a part exchange. As part of this process, we request further information to help the dealer provide a tailored quote which will include your annual mileage, payment term, deposit amount and your vehicle registration number. The dealer will only use your details to get in touch about your query. We always provide a link to the dealer’s own privacy notice so you can learn more about how they will use your personal data.

During the registration process, we may also ask if you would like to hear directly from the car manufacturer’s own local dealer about information on cars, test drives and brochure requests. You will have a clear choice and if you agree, we will share the details you provided us during your registration with the car manufacturer. This will include your name, email address and phone number. We will provide you with a link to their own privacy notice so you can learn more about how they will process your personal data.

When you request a car valuation we require some basic contact details, information on the car you’re valuing, why you’re using this service and what the make and model of your next car is likely to be. We use this information to send you an email with your car valuation and to help tailor what services we offer you. For example, if you tell us you’re buying a car that’s made by a particular manufacturer, we’ll ask if you also want to hear from them directly. If you agree, we’ll share the details you provided (when you requested a car valuation) with the car manufacturer. This will include your name, postcode, email address and telephone number.

To help our automotive clients measure the effectiveness of the car enquiries they receive from our customers, they provide us with a list of postcodes and associated sales data. We use this to match against the records we hold to produce an anonymous report. We share this report with our clients to indicate the volume of sales that can be attributed to our services. No personal data is shared with our automotive clients for this purpose.

Online advertising

We show adverts on many of our websites and this is crucial for our business as it helps us to fund the content and services we offer. We display adverts for our own products and services and also adverts from other companies we think you’ll be interested in. To give you more detail there are two different types of online advertising:

  • contextual advertising
  • online behavioural advertising

What is contextual advertising?

This is when adverts are shown to you based on the content of the specific page you are visiting. For example, if you visit a page with a car review on our website, the adverts you’ll see may relate to the manufacturer of the car you are reading about.

What is online behavioural advertising?

Online behavioural advertising is based on the activities you perform (i.e. the pages you view, links you click on, time spent on a page, adverts viewed, etc.) on our websites, rather than just the specific page you are visiting.

From these visits we can learn what you are interested in to build a profile and then personalise the adverts you see. For example, if you visit our website and read articles about how to produce creative content, you may start to see adverts from creative agencies, regardless of what page you are currently on.

We may also show you personalised adverts on our website based on the activities you perform on other websites. Advertising technology companies help perform this operation by creating and sharing user IDs and matching them with one another to identify the same visitor across multiple websites.


What information do we collect?

The information we collect doesn’t include personal details like your name or email address, instead it’s information about the pages you’ve visited, how many times you’ve visited and what content or advertising you’ve clicked on. This information is linked to a unique identifier stored on your browser or internet device. We create groups of visitors that have performed specific actions, and work with our advertising clients and advertising agencies, so we can show relevant adverts to the group when they next visit our website. For example we might have a group ‘interested in creative content’ who might see adverts from a creative agency.